22% on TRANSPORTER 3 (2008).įinally, Audi’s logo is visible in 90% of its screen time in THE TRANSPORTER REFUELED (2015). It is only 13% in THE TRANSPORTER REFUELED (2015) vs. There is also a decrease in the % of screen time in which Audi was seen in the background. These are shots that are solely meant to show the vehicle without being close-ups. In THE TRANSPORTER REFUELED (2015), Audi is shown in an obvious way in 5% of its screen time vs. This mean they are clearly seen on screen but are not getting particular attention beyond their use. In terms of how discernible the vehicles were in the various movies, we see that in around ¾ of their respective screen times they were all shown subtly.
This is less than the 11 ½ minutes it had in TRANSPORTER 3 (2008) but far more than in TRANSPORTER 2 (2005) or BMW’s 6 ¾ minutes in THE TRANSPORTER (2002). screen timeĪudi has almost 10 minutes of screen time in THE TRANSPORTER REFUELED (2015). BMW in THE TRANSPORTER (2002) was less visible than Audi in any of the other movies.įor a more in-depth view of the visibility we look at the various aspects of the Brands’ exposure. It did however receive substantially more than in TRANSPORTER 2 (2005). When factoring in all of the above, we find that Audi receives slightly less total visibility in THE TRANSPORTER REFUELED (2015) than in TRANSPORTER 3 (2008). These include screen time, logo/name visibility and product discernibility. In order to measure the overall visibility of Brands in entertainment, Concave Brand Tracking records an array of exposure metrics. These metrics include exposure, the demographics of the individuals associated with the vehicles and how Audi is contextually portrayed. In this article we will look at a variety of metrics of Audi’s presence and portrayal in the TRANSPORTER franchise.
TRANSPORTER AUDI MOVIE
The latest movie features a completely new cast but has one very familiar “character” from the last 2 installments, Audi.Īfter starting off the franchise with Statham at the wheel of 1995 735i BMW in THE TRANSPORTER (2002), Audi became the starring car Brand in all the subsequent TRANSPORTER movies, including the latest one. THE TRANSPORTER REFUELED (2015) is the reboot/prequel to the TRANSPORTER trilogy which came out between 20 and starred Jason Statham.
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