Growing up for girls is weird, and a lot of it has to do with not the changes we go through physically but more so the reactions to those changes, not just from ourselves but from everyone else around us. So, I'll admit it and say I get what they were going for here. Also I'm a toy blog, not a feminist blog, so there's also that. And I admit, I'm far from the first person to cover this topic, as feminist blogs far more worthy of praise have done it better than I will, but I still feel obligated to weigh in on it in some capacity. Now technically, this toy is from 1975, so while Barbie was indeed a popular toy amongst my peer group, this one was not because, well, I didn't grow up in 1975, so. This brings us to the first toy I'll be covering for this blog. Still, every now and then, I'd feel just a smidge bad for not buying into what the other girls were playing, yet in hindsight, I'm proud of myself and now ashamed of that shame, so. They knew I was weird and they let me revel in it, buying me Beast War action figures and sticky insects that clung to your window. Despite my family being pretty psychologically abusive, I have to give some credit where credit is due they didn't force any sort of role or stereotype on me. Not surprisingly, being a weirdo who liked bugs and ghosts, of course I didn't play with that sort of stuff. Athere are still challenges ahead for Barbie, after four consecutive years of decline, Barbie sales grew for the first time to $328 million in the fourth quarter in 2015.When I was a little girl, most girl toys were relegated to child rearing, play cooking or dolls of some kind or another. Mattel is, in fact, still the number-one toymaker in the world. In a statement, Mattel’s President and Chief Operating Officer, Richard Dickson, said that “ ability to evolve and grow with the times, while staying true to her spirit, is central to why Barbie is the number one fashion doll in the world.”
OPENING GROWING UP SKIPPER TOY SKIN
Barbie also has seven skin tones, 22 eye colors, and 33 hairstyles (24 new ones, including an afro and curly red) to choose from, and of course, a new clothing line.Ī new Barbie line for 2016 will feature four body types, seven skin tones, 22 eye colors, 24 hairstyles and of course, new clothes.
Starting on March 1, Barbie dolls become available on retail shelves with three new body shapes : petite, tall, and curvy, in addition to her slender frame. Mattel unveils a new line of Barbie bodies in 2016 with the hashtag #TheDollEvolves. The scale is gone, but the diet plan stays. Most notably, Slumber Party Barbie also comes with a pink bathroom scale set to 110 pounds-and a one-page diet book with one simple rule: “DON’T EAT!” The next year, Mattel renames the doll Barbie Sleepytime Ga l. Mattel introduces Slumber Party Barbie, with pink satin-like pajamas, a pink robe, pink slippers, and a mirror. In celebration of her 57th birthday, here’s a look back at some of the major ways Mattel has tried to reinvent Barbie - the weird, the politically incorrect dolls as well as the ones that hit the mark.ġ963: Barbie sleeps over and has a diet plan In the nearly six decades of Barbie’s reign as a global cultural icon, little girls and beauty standards have evolved, and Mattel (MAT) has tried to remake Barbie to keep her relevant, but sometimes failed miserably.
Introduced at the New York Toy Fair on Maas a teenage fashion model from a small town in Wisconsin, Barbie was supposed to represent the idea that women had choices, to tell “the little girl could be anything she wanted to be,” her creator, Ruth Handler, has said.
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